The Foundation was created by the three Lemaire brothers in order to support actions that would help better understand and diagnose Alzheimer's disease as well as support those who suffer from it. The three founders also created a scholarship program to encourage entrepreneurs to undertake studies that are complementary to their business activities.
MEDIAVORE developed the foundation's website in collaboration with its communication and marketing agency. Two personalized forms were set up to receive donation requests as well as applications for the Lemaire Scholarships.
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