ADVERTISING CONCEPT

BREATHTAKING AND
MEMORABLE CAMPAIGNS

THE RECIPE

You would like to setup an advertising campaign to promote your company? Creating a advertising concept is an art, both in the way we present it and in the message we want to communicate to the targeted customers. Our team works with precision and every detail is thought to achieve the right objective.

MEDIAVORE will guide you through all the stages, from strategy to design of the final visual, while setting up vigorous brainstorming sessions.

OUR RECIPE IN FEW STEPS

Mandate

Before designing a campaign, it is important for our team to understand the objectives given to us. Each project is unique and must have a specific purpose. We therefore carry out a preliminary diagnosis in order to understand the the challenges ahead.

Competition

In order to understand your industry, we do an evaluation of your current competitors. This allows us to better understand your field and assess the strengths and weaknesses of your business.

Company DNA

To build a good campaign, we need to understand your brand's DNA as well as its position in the market. This is how our team can create a campaign based on your image and representing the personality of your company.

Key advantage

It is essential to identify and put forward the key benefits of your business in order to establish your competitive advantage. This allows the team to build a campaign that will be your own.

Target segment

Making a strategy is about prioritizing. You cannot address are clients the same way. Among your global target, you must select a specific segments in order to truly succeed in reaching them.

Message and angle

Every advertising campaign has a message to communicate, otherwise there would be no need for it. The message is what you want people to remember from your ads. Defining the angle is about finding the right way and tone for your message to be received. The determination of the message’s angle is the first step of our creative process.

Media and KPI

Depending on the targeted segment and the concept created, the choice of platform to broadcast your ad is another aspect of the strategy we develop. Our team knows, according to your context and situation, which media to focus on. It is essential to establish key performance indicators (KPI). This will allow you, once the campaign is launched, to evaluate its effectiveness.

Creating the concept

Once the strategy is established, all we have to do is design your campaign ads. It is at this stage that our creativity is at its best!

A CAMPAIGN MAY RESPOND TO MULTIPLE COMMUNICATION OBJECTIVES,EVERY CAMPAIGN IS CAREFULLY THOUGHT ACCORDING TO YOUR SPECIFIC NEEDS:
We are full of ideas

Notoriety

This strategy helps to increase your brand awareness and get more potential customers to know you.


Familiarization

Sometimes your business has a good reputation, but your customers do not know all the products and services you offer. You need to know that it costs 7x time less to sell to an actual customer than finding a new one.


Perception

A campaign can help adjusting consumers' perception of a company if it is negative or simply not clear.


Loyalty

It is also possible to build customer's loyalty for your brand with the help of a well-crafted advertising campaign.