You think that email marketing does not generate results? It’s actually quite the opposite! According to a study recently carried out by Olivier Lambert, a email marketing specialist: "80% of people who send newsletters once a week have results compared to only 25% for those who send them only four times a year. "
In order to achieve concrete results, the first step is to create a commitment with relevant content sent through marketing emails on a regular basis. The more subscribers you have, the more results you will generate.
One of the benefits of newsletter platform is that you can create different groups of audience for your mailings. This allows you to customize your communications according to the segmentation made among all your customers. With this approach, your customers feel more challenged by your content which, in the medium and long term, generates more commitment.
It is also essential that the newsletter is suitable for all types of devices. We make sure your customers can read them properly on their mobile devices or on their desktop computer.
Finally, before you send anything to your clients, you must ensure that you comply with the requirements of law C-28. The Canadian Anti-Spam Act (CPLA) is designed to protect Canadians, which is why it is important for us that our platform is compliant.
Our team will create a custom newsletter design that fits your image. We can build a template for your newsletters and give you full control or we can take care of the entire process; creation of the model, copywriting of content, integration and analytics. Stop being reactive, be proactive!
77% of people prefer to receive promotions by email versus 4% through Facebook and 0% by Linkedin. When your content is targeted, your customers appreciate to be informed. It is only up to you to adjust your marketing to target the right clients.Source
The more your customer gets to know you, the more he will be tempted to consume your products / services or to refer you. To do so, you need to remind them that you exist by providing them relevant informations throughout the year. It’s simple, just always stay in their mind!
We will tell you how many people have opened your e-mail, if they have visited your website afterwards and how much time they spent on it.
Psst..For every dollar invested in email marketing, the return on investment is on average $ 44.25!